Tuesday, January 31, 2006

 

Tim Horton Donuts For Canadian Troops In Afghanistan

I've already demanded of Tim Horton's via email that they open a store in Afghanistan for Canadian troops. What the hell is wrong with these people? Don't they know this is how Canada will conquer the world?

UPDATE
Here is the text of the reply to my message to Hortons:

Thank you for your feedback. We wish to clarify the news article that ranon the weekend. Firstly, the article is erroneous. Tim Hortons unequivocally supports the Canadian Forces and our troops around the world.We are also very proud to support our Veterans.

Each year we make one large coffee donation to the Forces so that they candistribute coffee to service personnel at Christmas. This is called Operation Santa Claus. In 2005, we sent additional coffee shipments to Pakistan, Tsunami hit areas and Afghanistan as requested by the soldiers.

Secondly, up until today there has been no discussion between the Forces and Tim Hortons head office about putting a store in Afghanistan. CANEX(the retail arm of the Canadian Forces) operates six Tim Hortons stores on bases across the country [meaning Canada]. We have had an ongoing business relationship with them since 1994. Requests for putting a location in Afghanistan would only come from them. If there is a possibility, or the opportunity arises, Tim Hortons would most certainly look at working with CANEX to have our products available for the troops in Afghanistan.

Tim Hortons prides itself on giving back to the community and supporting groups across the country. This includes our partnership with the Canadian Forces. We hope this clarifies any misunderstanding arising from the article. Tim Hortons values the sacrifice of our troops and their families,and will continue to do what we can to bring a little taste of home to thetroops.

If you have any further questions please do not hesitate to contact us.

My reply:
I appreciate your prompt reply. One point I would make in response is that, while it is apparently Tim Hortons' policy to reply to requests for contributions, it does not appear that you have taken the initiative to propose opening stores in Afghanistan to serve the Canadian Forces:

"Requests for putting a location in Afghanistan would only come from [CANEX]. If there is a possibility, or the opportunity arises, Tim Hortons would most certainly look at working with CANEX to have our products available for the troops in Afghanistan."

While in fairness I cannot say for sure that this is the case, I would be quite willing to bet that the American companies serving the American forces do not wait to be asked to serve but instead actively pursue the opportunity. I would appreciate knowing that Canadian companies share that level of initiative and commitment to their troops in theatre.

Yr. Fthfl. Svnt.

In this case at least, the difference between Tim Hortons and their American fast-food counterparts in supporting their respective Forces boils down to two words: initiative and commitment.

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